Freelance Fitness

Day One Energy: A New Year Reset for Body & Business

January 7, 2026 by AlisonP Leave a Comment

By Alison Pentecost — Voice Actor & Host of Freelance Fitness

A Reset Doesn’t Necessarily Mean Starting Over

Today, I want to talk about new beginnings.
Or better yet—resets.

You don’t need to burn everything down and start from scratch to feel nerves, doubt, or uncertainty. You can feel all of that even when you’re experienced, but still evolving. Even when you’re working. Even when things are technically “going well.”

I feel it too.
New year. New plans.
Branching out in my voiceover business.
Closing doors on things that weren’t working. (Hello, doubt!)
Stepping into new areas. (Hello, terror!)

Waiting, stalling, or staying comfortable doesn’t grow a freelance business—especially not a creative business like voiceover. So instead, I’ve had to learn how to move forward with the nerves. Adapt. Pivot. Reassess. Keep going.

If you’re feeling nervous—or honestly scared—about a new direction in your freelance career, welcome. That reaction is normal. Healthy, even.

So, what if today wasn’t just another workday, another audition, another January resolution?

What if this was Day One?

This day.
This action.
This feeling in your body right now.

You know what we forget as adults?

You’re allowed to be bad at the beginning.

But Being Bad Is Embarrassing!

Let’s be honest with ourselves.

Your first voiceover auditions? Probably rough.
Your first demos, edits, marketing emails, reels, websites? Clunky.
Your first attempts at anything new in your creative career? Awkward.

There might be flashes of brilliance—little diamonds in the rough—but mostly, it’s messy.

And you know what? That’s great news.

Because if everyone sucks at the beginning, the pressure is off. You don’t need to wait until you feel ready. You just need to begin. And beginning is the only way anything ever improves.

Here’s another truth that applies directly to running a sustainable creative business:

When things start to feel automatic—when you could sleepwalk through your reels, your reads, your designs—that’s usually your cue to switch things up.

Because when you’re phoning it in:

Is that really your best work?
Is that what your clients deserve?
Is that why you chose freelance voice acting in the first place?

Those butterflies you feel before a job?
Before a workout?
Before trying something new?

They’re not a problem.
They’re a signal.

They mean you care.
They mean you’re challenged—not bored.
They mean you’re alive in the process.

But this is also where shame tends to creep in.

All the “I shoulds”:

I should be further along.
I should be more confident.
I should have launched already.

Here’s a small shift that changes everything:

Replace “I should” with “I would prefer.”

I would prefer to be more consistent.
I would prefer to feel more confident.
I would prefer to move forward.

That’s very different from tearing yourself down for not being somewhere you’ve never been before.

I had to learn this lesson the hard way when I launched Freelance Fitness. I had a plan. A timeline. A neat little deadline that made perfect sense—until real life showed up.

Work. Family. Learning curves I didn’t anticipate.
I missed my own deadline and felt ashamed… even though I had never launched a podcast before.

Would I talk to a friend—or one of my kids—that way while they were learning something new?

Never.

As adults, we forget how learning works. Kids fall, wobble, look silly, and keep going. Adults worry about being watched.

Hate to break it to you, but most people aren’t watching.
Most people are too busy with their own stuff.

So forget about it.

Growth requires failure.
Creativity requires courage.
And laughter helps more than shame ever will.

A Practical Reset for Your Business

So what do we do with this reset—especially as freelance creatives trying to build something sustainable?

First: manage your expectations.

Freelance life isn’t a salaried job. No one covers your tasks if you don’t finish them. Your energy is limited. You’re one human.

Starting a freelance business is a lot like having a newborn:

If the essentials are handled, the day counts as a win.
Some days, you’re polished and client-facing.
Some days, you’re in pyjama pants eating cereal over the sink.

Both days are valid. Both move the business forward.

Yes, you need a plan.
Yes, you need checklists.
But you also need wiggle room.

Course corrections aren’t failures. They’re part of the process.

So here’s your New Year reset, simplified:

Treat today like Day One, not a test.
Let yourself be bad while you learn.
Switch things up when you feel stale.
Welcome the butterflies.
Speak to yourself like someone you love.
Keep moving forward—even if it’s slower than you planned.

You don’t need a perfect start.

You just need an honest one.

Strong Body, Strong Vision, Strong Business: Making a Business Plan

December 31, 2025 by AlisonP Leave a Comment

By Alison Pentecost, Bilingual Voice Actor & Host of Freelance Fitness

Why Creative Freelancers Need a Business Plan (Yes, Even You)

Alright, let’s get focused.
New year, new strength, new clarity.

In the latest episode of Freelance Fitness, the workout is built around effort and intention — and your business goals need that same energy.

You probably have goals for this year.
Maybe they’re crystal clear. Maybe they’re still a little fuzzy.

But even with grit, motivation, and talent — and if you’re here, you have all three — goals don’t magically turn into results on their own.

They need a plan.

Not a 40-page corporate document.
Not something rigid that boxes you in.

A clear, flexible business plan that outlines:

where you’re going
how you’ll know if it’s working
and what doesn’t belong on the path

I avoided this for years. I tried winging it. Sometimes it worked. Sometimes… not so much. And the inconsistency was exhausting.

Life has no guarantees — only risks worth taking. You can’t control outcomes, but you can control your focus, your effort, and how often you reassess your direction.

Success isn’t about following the algorithm or copying someone else’s strategy.
It’s about defining what “enough” looks like for you — and building toward that on purpose.

The Hidden Cost of Distractions (a.k.a. Energy Leaks)

When we talk about focus, most people think distractions = phones, notifications, endless scrolling.

But for creative freelancers — especially voiceover artists — distractions are often sneakier.

They look like:

Projects that don’t align with your long-term goals
Clients who drain more energy than they’re worth
Marketing tactics you “should” do but secretly hate
Busywork that feels productive but moves nothing forward
Tweaking your logo instead of sending auditions or pitches
Constantly comparing yourself to other creatives

All of the above?
Yeah. Been there, done that. More than once.

Here’s the rule of thumb I come back to again and again:

If something doesn’t move you toward your goal —
or support your well-being so you can reach your goal —
it’s a distraction.

Your energy is a limited resource.
Where you spend it matters.

Focused creatives deliver better work. Clear systems create better collaborations. A sustainable business benefits everyone involved.

How to Build a Simple, Effective Business Plan

This is where most people overcomplicate things — so let’s not.

A business plan for a creative freelancer should be simple, actionable, and aligned with real life. A few pages. Not a thesis.

Here’s a practical framework you can actually use.

1. Your Vision

Ask yourself:

What do I want my work life to feel like?
What kinds of projects light me up?
Who do I genuinely want to work with?

This is especially important in voiceover, where burnout can sneak in fast if you say yes to everything.

2. Your Offer

Be clear:

What do you actually sell?
What problem do you solve for the client?
What’s the value or transformation they get?

3. Your Market & Positioning

Who needs your work the most?
How do you stand out naturally — without forcing a niche that doesn’t fit?
Where do your best clients spend their time?

4. Your Numbers

Nothing fancy — just honest:

Income targets
Baseline expenses
Booking rate or project volume needed
Time capacity

Simple metrics you can check monthly beat perfect projections you never revisit.

5. Your Systems

Write down:

How people find you
How you onboard clients
How you deliver
How you follow up

Even a bare-bones version of these five sections gives you more clarity than most freelancers ever take the time to get — which gives you an edge.

And remember:

You can adapt the plan
You can rewrite the plan
You can throw parts of it out if they stop serving you

The goal isn’t rigidity.
It’s direction.

Your Next Steps (Keep It Simple, Silly!)

Picture your goal clearly — and put it somewhere you’ll see it.
Identify one distraction you can eliminate this week. Just one.
Sketch a one-page business plan using the five sections above.
Track what you actually do (real behaviour > ideal behaviour).
Adjust with curiosity, not shame.

This is your path — not anyone else’s.

You’re allowed to want great things.
You’re allowed to take up space.
You’re allowed to build a business — and a body — you’re proud of.

Let’s train with purpose.
Let’s work with intention.
Let’s make this our most focused and productive year yet.

Expenses: How to Increase Your Profits Without Working Harder

December 17, 2025 by AlisonP Leave a Comment

What every creative freelancer needs to know

As a female voiceover talent based in Montreal, I spend a lot of time thinking about workflows, creativity, and client relationships. But today’s topic is one that affects every creative freelancer — whether you’re in audio production, video production, marketing, advertising, or any service-based business:

How do you increase profits… without grinding harder?
No extra clients. No extra hours. No extra hustle.

The answer isn’t sexy — but it’s powerful:
Reduce your expenses.

And not in a frugal, penny-pinching way.
I mean fixing the leaks you don’t even know you have.

Revenue vs. Income vs. Profit — and Why Most People Mix Them Up

When I started my voiceover career, I didn’t think about finances at all. I just wanted to book sessions, send clean audio, and keep my clients happy.
But running a creative business — means understanding three basic numbers:

Revenue

Everything that comes in: project payments, retainers, usage fees.

Income

For many solo freelancers, revenue ≈ income (depending on your business structure).

Profit

What matters most.
It’s the amount left after expenses.

And this is where freelancers get stuck.

Most creatives obsess over earning more:
✔️ more clients
✔️ higher rates
✔️ longer hours
✔️ more projects

But often the fastest way to earn more isn’t by adding work — it’s by keeping more of what you already earn.

Expenses Matter More Than You Think

Not just the obvious ones like equipment, rent, or insurance.
I’m talking about the sneaky expenses — the ones silently draining your profit while you’re busy doing great creative work for clients.

Examples of quiet money leaks:

Interest or late-payment fees
Old software subscriptions you forgot existed
Storage platforms you don’t use
Duplicate services (two VPNs… it happens!)
Tools you bought five years ago “just in case”

Individually, they don’t look like much.
Collectively? They can cost hundreds or thousands per year.

Money that could have gone toward:

a new microphone or interface
training or coaching
upgraded video equipment
a break, a vacation, or simply less stress

And let’s talk about stress, because it’s real.

Financial stress:

shows up in your focus
shows up in your decisions
shows up in your creativity

When money is tight, everything feels like it has to be perfect just to keep a client. That pressure kills creativity faster than a bad brief.

And here’s the part nobody wants to hear:

A downturn is coming.

Not if.
When.

Clients will slow down.
You might get sick.
Expenses will rise.
Life will happen.

Profit isn’t just about money — it’s about freedom.
Creative freedom.
The freedom to say no.
The freedom to avoid burnout.
The freedom to choose work you’re proud of.

Even if you hire an accountant, you still need to understand the basics, because you make the decisions that shape your business.

Understanding your numbers gives you:

clarity
confidence
control
and the ability to create from a grounded place

4 Practical Steps to Increase Your Profit Without Working More

Here’s where clarity turns into action.

1. Schedule a “Money Date.”

Once a month — or quarterly — set aside 20 minutes.

Print or download your business transactions, then sort them into:

essential
optional
unused
outdated

No guilt. No judgment. Just clarity.
(And yes — doing this with a good playlist really helps.)

Cancel everything that doesn’t serve you.

2. Understand Your Money Flow.

Review your last year:

Which months were strong?
Which months were slow?
Which expenses actually helped you grow?
Which ones created only inbox clutter?

Most importantly:
Know your PMVI — your Personal Minimum Viable Income.
This is the real number you need each month to live and operate without stress.

3. Build a Savings Buffer.

Aim for:

1 month of expenses
then 2
then 3

Treat savings like a recurring bill paid to “future you.”
Future you will be very grateful.

4. Set Rules for New Expenses.

Before buying anything, ask:

Does it solve a current problem?
Will it save time or increase revenue?
Do I already own something that does this?

Buy with intention, not FOMO.

Your profit — and your creativity — will thank you.

You Don’t Need to Hustle Harder to Earn More

You don’t need more clients.
You don’t need more hours.
You don’t need more stress.

The smartest business strategy is intention:
✨ Being intentional with where your money goes
✨ Being intentional with what you keep
✨ Being intentional with how you structure your creative life

Because money clarity is creative clarity.

For more insights on freelance life, fitness, and creativity, you can tune into the Freelance Fitness podcast. And if you’re looking to partner with a female Montreal-based voiceover artist for video production, audio production, marketing, or advertising projects, feel free to connect with me here on LinkedIn.

Creative Brains Need Rest: Why Sleep Is a Business Strategy for Freelancers

December 10, 2025 by AlisonP Leave a Comment

Creative Professionals Are Exhausted (and Pretending We’re Not)

I’m going to be honest with you, fellow freelancers:
We’re. Not. Resting. Enough.

We tell ourselves we’re getting “enough” sleep. We act like we can power through. We convince ourselves we’re fine.

I call cow patties on that. I intend to be asleep by 11pm, because I know I’m a morning person—but it’s always closer to midnight, and I suffer for it. Not because I’m weak, but because I’m overloaded.

Creative freelancers live with a constant hum of mental noise:

client projects
networking
marketing
training courses
newsletters (so many newsletters)
YouTube tutorials we swear we’ll watch someday

Once, I had a folder of 100+ newsletters I thought I “should” read. I deleted it a year later and didn’t miss a thing.

It’s not that the content wasn’t helpful. I simply didn’t have the bandwidth. And neither do you.

When late nights become the default, that’s not productivity—that’s a sign your time budget (yes, like a money budget) needs a recalibration.

Even brilliant, high-quality information becomes overwhelming when you try to consume it all. If we actually read, watched, and listened to everything we save…
When would we work? When would we rest?

No wonder our brains can’t shut down at night.

Instead, we get:
❌ intrusive thoughts
❌ endless to-do lists
❌ doomscrolling
❌ anxiety
❌ terrible sleep
❌ fuzzy focus the next day

This isn’t a moral failing. It’s what an overtired nervous system does.

For voice over talent, writers, designers, animators, or any creative expert: rest directly impacts the quality of the product you receive.

Creativity doesn’t thrive under exhaustion. It shrinks.

Rest Is Fuel—And Your Clients Can Hear the Difference

Whether you’re a voice actor, designer, copywriter, video editor, or any other creative professional, your work literally depends on the freshness of your mind.

Without rest:

your work slows down
your creativity dips
your emotional resilience shrinks
your decision-making goes off a cliff

If you’ve ever rewritten the same sentence five times…
If you’ve ever rerecorded the same line because you “can’t get it right”…
If you’ve ever stared at your screen like it betrayed you…

You know exactly what I mean.

Sometimes the solution isn’t pushing harder.
Sometimes the solution is going to bed.

And let’s debunk the myth that you must be active on every social media platform to stay relevant.

You don’t.

A dozen abandoned profiles don’t bring you clients.
They only bring you guilt and stress.

Being selective with your digital presence frees up mental space—and yes—improves sleep. That clarity also helps clients see the best, freshest version of your voice, your storytelling, your creativity.

Sleep is not a luxury.
It is part of your business strategy.

Simple Steps to Rest Like Your Creative Work Depends On It (Because It Does)

Here are manageable steps to help your creative brain slow down so you can sleep better—and create better tomorrow.

1. Put down the phone.

Yes, even the tablet.
Reading an e-book? Fine.
Reading an email? Absolutely not.

2. Reduce stimulation 30–60 minutes before bed.

Dim lights.
Lower volume.
And leave the workout for morning when your nervous system could use the activation.

3. Create a bedtime ritual that consciously disengages you from work.

Close your work tabs
Turn off notifications
Leave social media for tomorrow
Add relaxing soundscapes or gentle music
Do mobility work or slow stretches to tell your brain it’s safe to slow down

4. Permission.

Here’s me giving you permission
to give yourself permission
to go to bed.

Even if your to-do list isn’t done.
Even if your “shoulds” are shouting.
Even if you feel behind.

Rest is not something you earn.
Rest is something you need.

And you’re not just doing it for yourself—your clients benefit, too. They get a sharper, more focused, more creative you in the morning.

5. Practice gratitude when anxiety spikes.

When intrusive thoughts pile up, I focus on what’s not going wrong:

no major health crisis
no food insecurity
no financial emergency

But you can also focus on what is going well in your business and your life.

Gratitude grounds your nervous system.
Perspective brings calm.

Final Thought

It’s okay not to read all the advice.
It’s okay not to be everywhere.
It’s okay to choose rest over hustling.

Creative work is a long game.
Sleep helps you stay in it.

For music and movement, check out the podcast version at Freelance Fitness.

Disappointment: When the Business Plan Doesn’t Go As Planned

December 3, 2025 by AlisonP Leave a Comment

Who knew? The Creative Career Doesn’t Always Match the Plan

Every freelance creative professional eventually bumps into the same wall: disappointment.

You can be doing everything “right” — marketing consistently, sending auditions, nurturing clients, improving your demos, updating your portfolio, refining your outreach — and still… the week, the month, or the quarter doesn’t deliver.

I’ve felt the sting.
Like the time I was shortlisted for several “almost guaranteed” voiceover jobs… and lost every single one in the same week. One after the other.

You know you shouldn’t count your chickens before the contract is signed — but you still get hopeful, because you’re human. You get excited. You mentally rearrange your schedule. You start imagining what that booking or project means for your momentum.

And when it evaporates?
It feels like the air’s been let out of your tires.

If that’s you today, hear this clearly:
You’re not naïve. You’re not failing. You’re just human — and you’re definitely not alone.

Disappointment Isn’t Failure — It’s Data

The emotional rollercoaster is baked into the creative freelance profession.
Voice actors, designers, writers, photographers, editors — we all operate in industries where beautifully executed work can still flop. Outcomes don’t always match effort. It’s not a moral judgment; it’s just reality.

We would never tell a kid learning to skate or ride a bike that they “failed” when they fall. We tell them it’s part of the process.
So why do we talk to ourselves so harshly?

It’s a paradox we all live in:
We crave originality, novelty, boldness… but we punish ourselves when things don’t land.
We want to stand out… but standing out sometimes means a very public faceplant.
We want growth… but growth requires attempts that don’t always succeed.

Disappointment isn’t the end.
It’s data — about what mattered to you, where your hopes were invested, and what you’re stretching toward next.

How Freelancers Get Back in the Game

Here are practical, mindset-friendly, business-friendly steps to recalibrate when things don’t go as planned.

1. Remind Yourself You Have Agency

Just like twisting that gain knob, choose the variation that works for you.

Adjust your marketing strategy.
Refresh your demos or portfolio.
Try new audition styles or formats.
Reconnect with clients.
Post something honest about your disappointment — you’ll be surprised how many freelancers show up saying “me too.”

Agency is a muscle. Use it.

2. Separate Feelings From Facts

Your feelings are real and valid — but they aren’t the whole story.

Ask yourself:

Why about this disappointment is hitting me so hard?
What am I afraid will happen (or won’t happen) as a result of this project falling through?
What might just be timing?
What’s actually in my control, and what isn’t?

That clarity alone can lower the emotional temperature by half.

3. Aim for Small Wins to Rebuild Momentum

If you’re in a slump, go for the low-hanging fruit:

Sort your paperwork
Clean your equipment or booth
Tidy your files
Do a low-stakes creative warm-up. Write, draw, sing, record something just for you.

Momentum doesn’t return through willpower alone — it returns through small actions.

4. Build Emotional Resilience Tools

They’re useful in your business and in your personal life.

Feel discouraged, but don’t camp there.
Remind yourself how many times you’ve bounced back.
Anchor yourself in the long game — not the single gig that fell through.

Resilience is a competitive advantage in creative work.

5. Celebrate What Makes Freelancing Powerful

When things go sideways, you’re still the one steering the ship.
No boss. No approval committee.

You choose how to adapt, evolve, pivot, or experiment.
That kind of autonomy is rare — and worth protecting.

Bad weeks, slow months, or “meh” client relationships don’t define you.
They’re simply one chapter in a much bigger story.

That’s also what I’m covering this week in the Freelance Fitness podcast, so if you like music, movement, and exercise tips along with your business bites, go check it out here.

Charge What You’re Worth: Building Confidence in Your Pricing

November 26, 2025 by AlisonP Leave a Comment

The Real Reason Freelancers Undercharge

One of the hardest parts of running a creative freelance business is something we rarely talk about openly: charging enough for our work.

Most of us know, deep down, what our skills are worth.
But saying it out loud to a real client? That’s another story.

I’ve been there.
I’ve undercharged. I’ve said yes to rates that made me cringe. I’ve sent quotes that didn’t reflect my experience, my equipment, or the years I’ve spent training.

And if I’m honest, the reason was fear.

Fear of losing the client by outlining my terms from the get-go
Fear of hearing, “You’re too expensive”
The desire to be liked, to be though of as easy, and “affordable”
Imposter syndrome (for anything not covered above)

But undercharging didn’t help my business grow.
It attracted the wrong clients.
And it silently taught people that my work—and my time—weren’t worth much.

And I know I’m not alone.

Many freelancers have been told that creative work is a passion, not a paycheque. That artists sacrifice. That charging fairly is somehow selling out.

But, passion or not, this is a business.
A business with expenses—gear, software, studio upgrades, coaching, marketing, time, energy, and expertise.

If you’re not charging enough to sustain your business and your life, you’re not just underpricing. You’re running yourself into the ground.

Why This Matters More Than You Think

Undercharging isn’t a pricing issue.
It’s a confidence issue.

And it affects far more than your bank account.

1. It shapes how clients perceive you.

If you don’t value your work, clients won’t either. Low pricing signals low expertise—even when the opposite is true.

2. It affects the entire creative industry.

Every time a professional underprices, it reinforces unrealistic expectations for everyone else.

3. It creates resentment and burnout.

You can’t do your best creative work when you’re stressed, overbooked, or constantly trying to “make it work” financially.

4. It attracts the wrong clients.

The ones who haggle, push boundaries, and complain that “everything is too expensive.”
Being the “easy, agreeable freelancer” doesn’t make you generous—it makes you a doormat.

5. It keeps you from building the career you actually want.

Every hour you spend on an underpaid project is an hour you could have spent on better clients, better work, or better rest.

So how do you begin to shift this pattern?
With clarity.

How to Build Confidence in Your Pricing Starting Today

Here are practical, real-world steps you can start using immediately:

1. Know your costs.

Your mic, booth, software, studio upgrades, insurance, coaching, time—none of these are optional. They’re the foundation of your business.

2. Know your value.

Clients don’t hire you for a deliverable.
They hire you for your experience, reliability, creativity, and professionalism.

You’re not a vending machine.
You’re a collaborative partner who makes the end product better.

3. Know your boundaries.

Discounts are business decisions, not guilt responses.
Inflation affects you too.

Your rate is not a confession.
It’s a statement of value.

Try reframing your mindset:
You’re not expensive. You’re valuable.

And the value you bring saves your clients time, stress, and money.

4. Handle pushback professionally (and confidently).

When a client questions your rate:

Don’t backpedal. Just breathe.
Many clients simply don’t understand your process or your industry.
Focus on explaining the outcome, not defending the number.

Example:

“This rate includes professional editing, broadcast-quality audio, and two rounds of revisions.”

If they truly have a smaller budget, adjust scope, not your worth:

Provide a shorter version
Reduce the number of assets
Offer one language instead of two

If you offer a discount, make it visible on the invoice with a clear reason.
That way it’s a courtesy, not a precedent.

5. Be willing to walk away.

I recently had a new production client reach out with a pre-set budget—far below what I charge for that scope.

So I calmly explained:

The deliverables
Usage
Duration
And why the rate didn’t match the project

We ultimately didn’t work together, but he appreciated the information and said he’d keep me in mind for future projects.

That’s the power of staying professional, calm, and consistent.

Some clients simply won’t be yours.
And that’s okay.

You’re building a business for clients who do value your expertise—those who want reliability, collaboration, and a long-term relationship with a pro.

Charging Fairly Isn’t Greed — It’s Sustainability

You’ve put in the hours.
You’ve trained.
You’ve invested in your studio and your skills.
You’ve earned your expertise.

Professionals charge professional rates.

Confidence doesn’t mean you never doubt yourself.
It means you quote your rate, take a breath, and trust that the right clients will recognize your worth.

Your Turn

Have you recently stood firm on your rates?
Or finally said no to an underpaying client?

Tell me—I’d love to celebrate that with you.

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Interested in an audio version with music, fitness and fun? Check my podcast Freelance Fitness.

ALISON PENTECOST