ALISON PENTECOST

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Change is Scary: The (Mostly) Pain-Free Way To Integrate New Stuff Into Your Workflow

July 30, 2025 by AlisonP Leave a Comment

How Can We Deal with the Fear of Change in Our Creative Freelance Business?

Change is inevitable—but in a creative freelance business, it can feel especially intimidating. You’ve worked hard to build a system that works for you. You’ve invested time, energy, and money into your current setup. So what happens when that setup no longer meets your needs, or when a client asks for something outside your comfort zone?

Today, I want to talk about how we can face those moments of change with a bit more calm—and maybe even a little excitement.

Why change feels scary—even when we know it’s good for us

As I said in a recent episode of Freelance Fitness :

“Sometimes we’re a little too comfortable in our familiar skill sets. We all have our comfort zone, our happy place. But the world is changing and evolving around us.”

Whether it’s learning a new skill, upgrading software, or replacing worn-out equipment, we often hesitate. It’s not just fear of the unknown—it’s fear of wasting precious time or money, or worse, breaking something that already works.

I’ll be the first to admit: I’ve sat on software upgrades far longer than I should. Recently, I hesitated to upgrade my Apollo account—even though I knew it could make my client outreach more efficient. Why? Because I dreaded the hours it would take to adapt to the new system, the learning curve, and the recurring cost. Same with hiring a new coach—I wanted to grow, but the time and expense of integrating that new perspective felt overwhelming. It’s not that I didn’t want to improve—I just didn’t want to disrupt what I had finally gotten to work.

Sound familiar?

So how do we deal with it?

Let’s look at three common areas of change in a freelance business, and how to manage each with less stress:

1. Equipment upgrades

If you’re like me, you don’t upgrade until you absolutely have to. But as I said on the podcast:

“It’s not IF, it’s WHEN you’re going to need to do this. So if it’s a new computer or a new mic, it’s better to plan for downtime now than be forced into it later.”

The key is to keep your old gear as a backup while you integrate the new. Test it during quiet periods. And if budget is a concern? Marketplace deals are your friend. Buying secondhand doesn’t make you less professional—mastering your tools matters more than their price tag.

2. Software changes

This is the one that slows me down the most. Even when I know a new tool will improve my workflow, the fear of the learning curve stops me cold.

“The best software in the world is only as good as my ability to use it,” I said—and I stand by that.

Here’s what helps:

  • Try before you buy (hello, free trials)
  • Watch quick tutorials
  • Practice before you migrate everything
  • Create a cheat sheet for your most-used functions

And most importantly: allow yourself time to feel clunky at first. It’s part of the process.

3. Skill development

We all get fired up after a great workshop or coaching session—but applying those new skills? That’s the hard part.

“Once I get back home and plunge back into the fray, my conference goodie bag lies lonely and abandoned under my desk. And my cat.”

Same. So here’s what I do now:

  • Choose carefully—don’t sign up for every shiny new training
  • Ask how this skill fits into your immediate business plans
  • Build in generous time for practice

One weekend workshop won’t make you an expert—but it can plant the seed for something powerful.

Final Thoughts: It’s hard. But worth it.

Even when we know that change will benefit us, it’s easy to stay stuck in place. But a little planning goes a long way. Whether it’s new tech, tools, or training, it helps to remember: you don’t need to be perfect at something right away.

You just need to start.

If you’re curious to hear more thoughts like this—plus some light movement while you’re at it—check out the full episode of Freelance Fitness. And if you’d like to connect about this topic or find out more about how I help creative clients through voiceover work, get in touch with me here.

Your freelance business deserves to grow—and you can handle the changes that come with that growth. One thoughtful step at a time.

Filed Under: Freelance Fitness Tagged With: business, CreativeFreelanceLife, exercise, fitness, freelance, FreelanceFitnessPodcast, voiceover

Is A.I. Coming for my job? A client case where they chose human.

July 16, 2025 by AlisonP Leave a Comment

Is AI Replacing Human Creatives? Not So Fast. Why Clients Are Still Choosing the Human Voice

This might be a controversial opinion, but…I don’t think AI will take over all the jobs. The human touch is still alive and well. In an era where artificial intelligence tools promise quicker turnarounds and lower costs, it’s no wonder that many clients feel pressure to experiment with automation in their content creation. But what happens when speed and savings come at the cost of clarity, and connection?

As a bilingual voice actor with experience in explainer videos, corporate narration, and branded content, I’ve seen firsthand where the human voice still shines—and why clients return.


Q: Is AI really taking over creative jobs?

A: There’s no denying the buzz around AI. Tools are getting faster, smarter, and better at mimicking human-like responses. But creativity is not just about pattern recognition. It’s about interpretation,performance, and intention. That’s where humans still lead.

In fact, many creative freelancers are feeling the pressure—but it’s not necessarily because AI is better. It’s because AI is cheaper, faster, and more scalable. But that doesn’t always equal effective.


Q: Why do clients still choose human voice actors like you?

A: One of my clients, a company onboarding new users to their online platform, needed voiceovers for animated explainer videos. They didn’t just need “a voice.” They needed someone not only experienced and knowledgeable, but who could understand their vision, what they were trying to achieve with the audio accompanying the animation for the video they were planning, even if they, marketing folks without a background in audio/video production, didn’t always know how to articulate it.

They told me what really mattered: working with a real person. Someone they could talk to. Someone who could pick up changes quickly. Someone who just got it.

We worked together on a new esplainer video project and I delivered pickups for a previous video they produced—and they said it was seamless. On time, on budget, quality audio. Exactly what they were looking for.

For commercial and narration voiceover talent, clients like this, that steady bread-and-butter work, matter. AI can’t nurture those relationships, but we, as human beings, can.

For me, this is a clear example where AI would not have been an ideal solution. To be able to get anything remotely interesting (and not laughable) out of AI in a creative context, you need to know how to prompt it correctly, provide it with the right raw material, and then keep tweaking the final result so it doesn’t look like a copy of all the other videos out there.

No one really has the time to do that. My clients certainly didn’t. To boot, we all now easily recognize the “signature” of AI. Why would they risk the stigma of fast-fashion on a brand they’ve taken years to build?.


Q: Can AI be a helpful tool in creative work?

A: Absolutely! I’ve used AI to help brainstorm blog topics or tighten up my podcast show notes. I’m not going to pretend I’ve never had AI write a blog post for me based on some prompts and some text I fed it, but I didn’t love the result. It only felt OK, like that essay you wrote in high school at the last minute and you know you’ll be happy if you get a “C”.

I know I have to specifically state in the prompt not to “rewrite the text for greater flow” when I only want my text spell and grammar checked. My voice gets lost when it rewrites it so some beige median ideal. And when Gen AI is used to create assets for a client’s website, branding or ad campaign…their voice gets lost too.

What results is a mass-produced, beige version of something that was once unique. It might check boxes, but it doesn’t connect. That’s a missed opportunity—and often, a waste of money.


Q: How can voice actors and creatives stay competitive?

A: By staying human. That might sound overly simple, but it works. Here’s how:

  • Demonstrate your value. Be clear about how your work solves a real problem for your client.
  • Make it easy to work with you. Fast, friendly, professional service counts.
  • Stick to your rates. If clients mention AI, don’t panic. Instead, show what they get with you: nuance, reliability, adaptability, personality.
  • Focus on relationships. Clients come back to the people they trust.

Q: So what should clients consider when choosing between AI and a human creative professional?

A: Think about:

  • Will the result stand out from the sea of sameness?
  • Will your audience feel something genuine?
  • Will you be able to adapt, ask for tweaks, and expect consistency across projects?
  • Do you want a partner—or just a program?

Still Not Convinced?

If you’re weighing your options, I invite you to think long-term. The brands that last are the ones that build trust, not just output. And trust is human.

And Creatives? Your clients aren’t running to A.I. Just because it’s new and cool.
Ok, well, maybe some of them are.
They’re running toward any tool that promises to allow them to get more done, in less time, for less money.

So I like to position myself as an affordable yet quality alternative to that.

If you want to hear more about this topic (and stretch your legs while you’re at it), check out my latest podcast episode on Freelance Fitness. It’s a 10-minute progression run with a side of freelance survival strategy.

Because yes, it’s a tough time in the industry—but it’s also an opportunity. Let’s not just keep up with the machines. Let’s out-connect them.


🎧 Listen to the episode: Freelance Fitness – Episode 10

📩 Have questions or want to work together? Reach out anytime at VoiceTalent@alisonpentecost.com.

Filed Under: Freelance Fitness Tagged With: cardio, CreativeFreelanceLife, fitness, freelance, FreelanceFitnessPodcast, HumanVoiceMatters, voiceover, VoiceOverPro

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