ALISON PENTECOST

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Detours: Even some of the best laid plans meet a roadblock

August 6, 2025 by AlisonP Leave a Comment

When Plans Go Sideways

I want to talk about detours.

Not the fun kind…wait, is there a fun kind? I’m talking about when you have a path, an expectation, a direction…

…and next thing you know, you’re forced off the path.

Just like your GPS reroutes when there’s roadwork or an accident, life sometimes reroutes you. In your workout routine, it might be bad weather or an injury. In your freelance business, it could be something bigger: a business loan falls through, a client doesn’t renew, your new marketing strategy flops.

Detours in business are inevitable.

Yes, even when you do have a plan. (You do have a plan, right?)

Detours in Business—and Life—Are Inevitable

These kinds of interruptions can be frustrating and disheartening. Trust me—I’ve been there. Literally two weeks ago, a steady client—one I’d counted on financially to finance business expansion—decided to take their creative production in a new direction. Even if it’s a normal part of the business, it still hurts. Even if I know it wasn’t because of my skill, that they’d appreciated all the work I’d done for them up to that point, it was still a gut punch.

Then a few days later, I headed out for my usual run, only to find my route blocked by construction. My first reaction? Really?! Now this too? I had my perfect little loop planned. The detour was longer, hillier, and passed through a less scenic part of town. My carefully laid plans—wrecked.

And that’s when it clicked: this is the same feeling we get in business. It’s a gut reaction. We whine. We stew. We take it personally. We want to punch a pillow.

But after the freak-out comes the questioning. Is there something I should change?

Some setbacks are temporary. Others might be redirections in disguise. Either way, panic is not a helpful project manager.

So when I calmed down, I asked myself: Is this a dead end, or just a longer route to the same goal?

Feel. Assess. Adapt. Repeat.

Here’s what I’ve learned:

  • Let yourself react. Scream in a closet. Curse the sky. Do what you need to do to release that initial wave of frustration. It’s normal. Don’t keep it inside or pretend it’s not there. It won’t go away, it’ll just rot.
  • Then assess. Is this a temporary delay, or a long-term shift? Don’t make decisions in a panic—fear is a terrible strategist. Make sure you’re taking business decisions in a calm emotional state.
  • Lean on your community. If you don’t have one yet, start building it. Mentors, colleagues, collaborators, even online groups. These are your insurance policy for freelance life and a great backboard to bounce ideas off of. Also, they’ll understand your pain, and it feels great to have a safe place to share your struggle.
  • Look for hidden opportunities. That client walking away? Maybe it’s space to pitch the dream project you’ve been putting off. That equipment that died? Maybe it’s time to upgrade and streamline. That lease not renewed? Maybe you find a brighter, quieter studio closer to home.

Most of all: Don’t go it alone. Just because you’re a solopreneur doesn’t mean you’re a hermit.

If you haven’t already, go check out this week’s episode of Freelance Fitness. We move through a cardio sequence together with a fun Latin playlist, and I walk you through how to process and pivot when things don’t go to plan.

You can listen while you walk, run, cycle, or simply need a mental reset.
New episodes drop every Wednesday—so hit subscribe, and keep showing up for yourself.


🎧 Listen to Episode 13 of Freelance Fitness: https://rss.com/podcasts/freelance-fitness/2142995
🎵 Playlist of the week by: Lawd Ito


 

Filed Under: Freelance Fitness Tagged With: business, cardio, CreativeFreelanceLife, exercise, fitness, freelance, FreelanceFitnessPodcast, selfcare, voiceover

Building a Foundation – There Are No Miracle Gummies to Long-Term Success

July 23, 2025 by AlisonP Leave a Comment

You’ve seen them too, right?
Those ads while playing games on your phone claiming you can drop visible weight in just three weeks with ten minutes of light exercise a day. A chair, a few leg lifts, and 
bingo—you’re transformed.

Spoiler alert: that’s complete crap. And deep down, we all know it.

But when we’re tired, burnt out, or just desperate for a win, the idea of a shortcut is tempting. In this week’s episode of Freelance Fitness, I’m calling out the fantasy and diving into the kind of work (fitness and business alike) that leads to real, lasting results.

Is there really no shortcut to success?

Nope. Whether it’s your body or your business, the same truth holds: results come from consistent effort.
In fitness, that means showing up, building strength, and forming habits that last. In freelance work, it means honing your craft, building relationships, and delivering real value—over and over again.

And no, there’s no miracle gummy to skip that part.

What does that look like in a freelance career?

Let me be real with you.

It took 18 months of training after my first voiceover class before I was ready to record a professional demo. That demo was produced by Kim Handysides (and it’s still booking me work!). After that? Another six months before I landed my first agent. (Hi, Roger and Sarah at PN Agency!)

And that’s a timeline I’m proud of.

Was I dreaming of instant success? Absolutely. But what kept me going—and keeps me going—is that I enjoy the process. I like learning. I like getting better. And I want that for you too.

But what about the people who “make it” overnight?

Everyone I know in this industry who’s truly successful?
They didn’t take a shortcut. They trained. They auditioned. They networked. They built a client base through skill and professionalism. And the ones who are respected… they’re not selling shortcuts either.

Because they know it doesn’t work that way.

How do you stay motivated when the results feel slow?

Here’s what helps me:

  • Perspective. Like my teeth in these Spark aligners I’m wearing (yes, I’m over them too). I don’t see a difference from one week to the next, but month by month, the shift is real. Same goes for your career.
  • Investment mindset. The work you’re doing today? It’s a deposit in the bank of you. And it accrues interest. Every audition, every client email, every awkward networking coffee or LinkedIn post—it’s building something.
  • Falling in love with the process. You don’t need applause to make it worthwhile. Most of the work happens out of the spotlight. That doesn’t make it meaningless—it makes it yours.

What if I’m just starting out and everything feels slow?

It’s supposed to feel slow at first. That rush of enthusiasm when you launch your freelance business or start a new workout routine? It fades. But the discipline you build, the foundation you lay, is what lasts.

We can’t build sustainable income from one-offs. It’s the repeat clients and the referrals that create stability. And those come from trust, time, and showing up even when it’s hard.

Final thoughts?

Look, I’d love to hand you a neat, fast solution for freelance success. But there’s nothing in my cart except hard-earned confidence and a chair workout that actually makes you stronger.

So build slowly. Build honestly. Build something that lasts.
And if you want a break from the hustle 
that actually helps you get better at it? Tune in to this week’s episode of Freelance Fitness. We’re working on functional strength of the muscles and mindset variety.

[Listen to the full episode here.]


Let’s stay connected!
If you found this helpful, feel free to share it with your fellow freelancers or comment with your thoughts. And if you’re curious about my voice work, demos, or studio setup, visit alisonpentecost.com.

Filed Under: Freelance Fitness Tagged With: business, exercise, fitness, freelance, selfcare, voiceover

This Just Isn’t Working Anymore — When is it time to break up with your Client?

July 9, 2025 by AlisonP Leave a Comment

Yeah. I said breakup.

That’s what we’re talking about this week on the Freelance Fitness podcast—breaking up with a client. Because as uncomfortable as it may be, sometimes it’s necessary.

All relationships—yes, even business ones—are built on trust, respect, and a sense of mutual benefit. You have to feel like you’re getting what you need from the exchange. And so does your client. But what happens when that balance starts to slip?

Communication breaks down.
Contracts aren’t respected.
Payments are late…or missing altogether.
You feel stuck, held back from better opportunities.

It’s hard to let go, especially when you’re worried about reducing your income. But here’s the truth: trimming your client list isn’t always a loss. In fact, it might be the very thing that opens the door to more fulfilling, better-paying, or simply more respectful work.

How do you know it’s time to move on?

Here are some red flags:

  • Low rates, high expectations. Especially if the scope creeps (leaps!?!) beyond the initial agreement.

  • Late or missing payments. If you’ve had to send the same firm-but-polite reminder email three times, months apart, you’re not being respected.

  • Boundary issues. Clients who text at night, call at odd hours, or ignore your preferred channels of communication.

  • Poor communication. They’re impossible to reach when you need approvals, but want you to make the deadline regardless.

  • Personality clashes. If every email from them makes your stomach drop, that’s your body telling you something.

So how do you break up, respectfully?

  • Start by reframing the situation: you’re not “giving up.” You’re choosing to focus your time and energy on clients and projects that align with your goals.

  • Be polite but firm. Thank them for their collaboration. Let them know you’re shifting your business priorities and their work no longer falls within your scope.

  • Always give notice. Wrap up your final deliverables properly. Even if the working relationship was difficult, leave on a professional note.

  • Resist the urge to rant publicly. No naming and shaming. Save the story (with names changed!) for trusted friends or a private dinner party. It’s a small world out there.

A gentle reminder

You are allowed to let go of clients who drain your time, your creativity, or your peace of mind. You’re not being petty. You’re protecting your energy and your business. That’s not failure. That’s growth.

You deserve to work with people who treat you with the same level of respect and professionalism you offer them.

You deserve to enjoy your work again.

You deserve wonderful things.


🎧 Tune into this week’s episode of Freelance Fitness for the full conversation, paired with a mobility workout to help you literally open up space in your body as you clear space in your business.

Special thanks to the brilliant Dervla Trainor for the inspiration behind this topic. Subscribe to her newsletter—you won’t regret it.

Filed Under: Freelance Fitness Tagged With: business, exercise, fitness, freelance, selfcare, voiceover

The Green-Eyed Monster: What Jealousy Really Teaches Us About Ourselves

July 2, 2025 by AlisonP Leave a Comment

Let’s talk about jealousy. Yep, that sticky, uncomfortable emotion we all pretend not to feel…but do. You know the one: that pang in your gut when someone else lands the gig you wanted, signs the client you pitched to, or posts a glossy social media update about some fancy project, glowing transformation, or luxury vacation.

I’ve felt it too.
And even though I try to ignore it, I’m not immune. I mean, I’m human.

Sometimes, it’s about work—like when someone books a voice-over spot I auditioned for. Other times, it’s fitness-related. You scroll past someone’s post about their fifth marathon of the year, all toned abs and unstoppable energy, and suddenly your morning run feels… inadequate.

But what’s really going on under all that envy?

We often assume jealousy is just about wanting what someone else has. But dig a little deeper, and you’ll find it’s rarely about them. It’s about us. About how we’re feeling in our own lives and careers. About our fears. Our insecurities. Our definitions of success.

Jealousy Fixates on Results, Not the Journey

Have you ever noticed that our jealousy tends to focus on outcomes? We envy the project, the house, the physique, but rarely consider the years of work, rejection, and hustle that went into it. The early mornings. The self-doubt. The failures no one posts about.

And when we define someone solely by what they have (client lists, abs, branded clothes, followers) we objectify them. We reduce their whole being to symbols of success we think we’re missing. We forget they’re people too, with their own struggles and setbacks.

When Jealousy Blocks Connection

Here’s the other thing: jealousy doesn’t just make us feel lousy, it can hold us back. It eats away at our focus. It makes it harder to connect authentically with peers. And it might be quietly sabotaging opportunities. Ever avoided reaching out to someone you envy, just because the resentment crept in? What if that person could have become a collaborator… or even a friend?

Business—and life—is a long game. The people we compare ourselves to today might one day be allies. And maybe, just maybe, we can learn something from them. Add a new skill, a new tool, a new perspective.

Stay Rooted in Your Path

When that little green monster whispers in your ear, try this: come back to your roots. Revisit your goals, your business plan, your own why.

Stop comparing your timeline to someone else’s highlight reel.
Instead, compare where you are now to where you began…and to where you want to go.

Be specific. Set measurable goals. Whether in fitness or freelancing, clarity helps cut through the noise and self-doubt.

You’re Not a Résumé. You’re a Human.

Let’s not forget, success isn’t about collecting shiny things. It’s about meaning. About the process. About how you feel at the end of the day, not how impressive your client list looks to outsiders.

I’ll take real, messy, in-progress people over airbrushed perfection any day.
People with stories. With quirks. With heart.
I bet we’d have way more to talk about, too.

Humanize. Reach Out.

Feeling jealous? Here’s a wild idea: reach out to the person you’re jealous of.

Comment on their post. Send them a message. Say hello at the next industry event.
You might learn something. You might make a new connection.
You might even make a new friend.

We’re all just trying to do our best. Let’s be kinder to ourselves.
And while we’re at it, let’s cheer each other on, too.


Want more on this? I dive deeper into the messy beauty of envy in this week’s Freelance Fitness podcast episode.
🎧 Listen here

Let’s get out of our heads, out of our chairs, and channel that energy into something good.

Filed Under: Freelance Fitness Tagged With: business, exercise, fitness, freelance, selfcare, voiceover

Prevention: An ounce is worth a pound of cure

June 25, 2025 by AlisonP Leave a Comment

Freelance Fitness – The Prevention Episode

Let’s be honest. Prevention isn’t sexy. It’s not fun. It means imagining things going wrong—whether it’s your body, your gear, your data, or your website—and no one wants to think about that.

But guess what? 
Not thinking about it doesn’t mean bad things won’t happen.
It just means you’ll be caught off guard when they do.

Warmup First, Hustle Later

On this week’s episode of Freelance Fitness, I take you on a 10-minute jog with me (outside, in the sunshine!), where we kick off with a dynamic warmup. Because yes, prevention applies to your hamstrings too. Whether you’re going for a run or diving into a big project, it pays to prepare.

Now Let’s Talk Business

Just like skipping your warmup can land you with a pulled muscle, skipping preventative measures in your freelance business can lead to frustration, client dissatisfaction, or even lost income.

Let’s break it down:

🔒 Data & Website Security

  • Use unique, complicated passwords and store them in a vault (not on Post-its like I used to).

  • Turn on multi-factor authentication wherever possible.

  • Keep your website and socials secure. Hacked accounts cost way more in time and stress than a password vault subscription.

💻 Backups, Backups, Backups

  • Don’t edit your only copy of that precious recording or project file.

  • Store backups offsite—not just on your desk or desktop.

  • Know how to restore your data. Because backups don’t help if you don’t know how to use them.

🎙️ Equipment & Gear

  • Have spare cables. Seriously. Also, make sure it’s fulled seated (plugged in all the way) You’d be surprised how often the problem is the cable.

  • Keep a list of places or friends where you can rent or borrow gear in a pinch.

  • Duplicate your mission-critical equipment, if you can. Your future self will thank you.

🧾 Business Essentials

  • Back up your CRM data, invoices, receipts—everything that keeps the lights on.

  • Invest in maintenance plans for your website or gear if you can.

  • Think of it as buying peace of mind, not just another cost centre.

The Cost of Not Preparing

I know, all this sounds like a hassle. And yes, it can be expensive and time-consuming up front. But what’s the real cost of a crashed hard drive? Or losing client files the day before a deadline? Or realizing you can’t log into your account because someone else already did?

As a former IT support person (and the star of more than one “oops-I-broke-the-call-centre” story), I’ve seen all the ways things can go sideways. Trust me—prevention always costs less than the cure.

So What’s the Takeaway?

Whether it’s lacing up for a run or locking down your digital workspace, the effort you put into prevention will save you time, money, and headaches later.

👉 Want the full warm-up routine and a deeper dive into prevention tips?
Listen to the full episode of Freelance Fitness wherever you get your podcasts, and let’s stretch and strategize together.

Work hard. Rest well.
– Alison

Filed Under: Freelance Fitness Tagged With: business, cardio, exercise, fitness, freelance, prevention, selfcare, voiceover

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